Led a team which included business owner, production and manufacturer through ideation and execution of new apparel production business in NYC. Supervised and/or collaborated in every aspect of brand building from idea phase to execution.

Scope of Work:
• Created logo and brand guide
• Created design collateral for both digital and print
• Reported progress of projects at major stages of their conception, creation, and execution
• Ensured brand and design consistency across various mediums
• Work with internal and external strategic partners to create various marketing and design deliverables