Responsible for the conception, design, and execution of creative assets to be used in online advertising, digital marketing and print during book launch publicity run. Collaborated with author, book publisher and publicist to guide and execute various technical and creative deliverables.

Scope of Work:
• Created ancillary gifting collateral in support of promotion of book
• Created and responsible for the production of large-format print and digital signage
• Responsible overall look, feel and ambiance of in-store, retail book signing events
• Ensured brand and design consistency across various mediums