Led a team which included business owner, clinicians, product designers, graphic artists and marketers through ideation and execution of new luxury teeth whitening spa. Supervised and/or collaborated in every aspect of brand building from idea phase to execution.

Scope of Work: 
• Created logo and brand guide
• Created design collateral for both digital and print
• Assisted with retail, in-store spatial and interior design
• Ensured brand and design consistency across various mediums
• Worked with internal and external strategic partners to create collateral and packaging
• Reported progress of projects at major stages of their conception, creation, and execution