Led a team which included business owner, clinicians, product designers, graphic artists and marketers through ideation and execution of new luxury teeth whitening spa. Supervised and/or collaborated in every aspect of brand building from idea phase to execution.
Scope of Work: •Created logo and brand guide •Created design collateral for both digital and print •Assisted with retail, in-store spatial and interior design •Ensured brand and design consistency across various mediums •Worked with internal and external strategic partners to create collateral and packaging •Reported progress of projects at major stages of their conception, creation, and execution